Marketing Major:
Candidates for the BSBA degree with a major in Marketing must complete the following course requirements as well as an approved minor or second major. Candidates must also complete the Institutional Baccalaureate Degree requirements, including the CCI requirement.
Course Number and Title | Hrs. | Prerequisites |
|---|---|---|
Course Requirements for Major: | ||
MKT 311 Mkt. Ana. & Research | 3 | MKT 233 |
MKT 313 Salesmanship | 3 | MKT 233 |
MKT 326 Consumer Behavior | 3 | MKT 233 |
MKT 403 Digital Marketing | 3 | MKT 233; Jr. Status |
MKT 411 Marketing Mgmt. | 3 | MKT 233, 311, 326 |
Electives: | 15 |
|
*BUS 339 Internship | (3) | Soph. Status |
BUS/MATH 341 Appl. Regres. Analysis | (3) | MATH 108 or 319 |
CS 175 Web Design | (3) | None |
HSM 433 Hospitality Mktg. | (3) | MKT 233 |
JDM 133 Video Aesthetics I | (3) | None |
MIS 346 E-Commerce | (3) | MIS 221; MGT 240 or MKT 233 |
MGT 343 Soc. Resp. & Bus. Ethics | (3) | MGT 240 |
MGT 402 Business Law II | (3) | MGT 401 |
MKT 310 Int’l. Bus./Cult. | (3) | None |
MKT 314 Adv. Principles | (3) | MKT 233 |
MKT 315 Retail Merch. | (3) | MKT 233 |
MKT 317 Int’l Marketing | (3) | MKT 233 |
MKT 333 Services Mktg. | (3) | MKT 233 |
MKT 402 Social Media Marketing | (3) | MKT 233 |
MKT 451 Spec. Topics Mktg. | (3) | Sr. Status |
SCM 316 Supply Chain Mgmt. | (3) | MATH 108. MKT 233, or MGT 240 |
SMG 415 Sport Marketing | (3) | MKT 233 |
Total Hours | 30 hrs. |
|
Core Requirements from Business and Economics: | ||
ACCT 201 Financial Acct. | 3 | None |
ACCT 202 Managerial Acct. | 3 | ACCT 201 |
ECON 232 Prin. Of Microecon. | 3 | None |
ECON 233 Prin. Of Macroecon. | 3 | None |
FIN 228 Financial Management | 3 | ACCT 201 |
MIS 221 Information Technology | 3 | None |
MGT 240 Intro to Mgmnt | 3 | None |
MGT 319 Operations Mgmnt. | 3 | MGT 240, MATH 108 |
MGT 323 Bus. Communication | 3 | ENG 102 |
MGT 401 Business Law | 3 | Jr. Status |
MGT 489 Sr. Sem.-Bus. Capst | 3 | COBE Major, Sr. Stat. |
MGT 499 Sr. Assessment | 1 | COBE Major, Sr. Stat. |
MKT 233 Principles of Mktg. | 3 | None |
Choose one: | 0-3 |
|
BUS 239 Bus. Work Exp. | (0) | Senior Status |
*BUS 339 Bus. Intern/Coop. Ed. | (3) | Soph. Status |
Total Hours | 37-40 hrs. |
|
Core Requirements from other disciplines: | ||
MATH 108 Introductory Statistics | 3 | MATH 100 or ACT 18 or SAT 480 |
Total Hours | 3 hrs. | |
Institutional Core Requirements: | ||
Communication Course | 3 | |
Critical Cultural Inquiry (CCI) | 3 | |
Math/Logic course | 3 | |
Religion course | 3 | |
Historical Reasoning course | 3 | |
Composition | 6 | |
Natural Science | 6 | |
Humanities | 6 | |
Social Sciences | 6 | |
Aesthetics | 6 | |
Total Core Hours | 45 hrs. |
Note: This major may only be taken as part of the BSBA degree, including the BSBA Core Requirements. Note: Courses may not count both in the required area and the elective area
*Note: The Internship must be related to the major and pre-approved by the COBE Internship Coordinator.
**To earn an Bachelor's degree through Ashland University, a student must earn at least 120 hours.
Courses and Descriptions