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ENTREPRENEURSHIP (ENTP)


ENTP 245 - INTRODUCTION TO ENTREPRENEURSHIP

Prerequisite: None

This course will introduce students to the fundamental concepts of entrepreneurship. Special emphasis will be placed on learning how to develop an idea into a commercial opportunity. Students will learn how to write a feasibility plan for a real product or service and perform a market test of the proposed product or service.

Credit: 3


ENTP 345 - ENTREPRENEURIAL AND FAMILY BUSINESS MANAGEMENT

Prerequisite: ENTP 245, MGT 240, MKT 233

This course examines the special challenges of family business and other closely held corporations. Attention is devoted to family business planning, effective governance approaches in family businesses, preparing heirs for entry into and management of family firms, tax and compensation planning, and succession strategies.

Credit: 3


ENTP 365 - ENTREPRENEURIAL STRATEGIES & TACTICS

Prerequisite: ENTP 245, MGT 240, MKT 233

This course introduces the students to critical, integrative issues involved in the development and marketing of new products and services. The marketing and operations planning includes researching issues that are relevant for new ventures for small and growing organizations. Topics include the creativity, design of products, product promotion, feasibility study, location, physical layout, the evaluation of market potential (market research), pricing strategies, and the development of distribution relationships.

Credit: 3


ENTP 445 - NEW VENTURE CREATION

Prerequisite: ENTP 245, MGT 240, MKT 233

This course will focus on the process of developing a new commercial venture and the writing of a business plan. Students will also learn small business management principles for creating and operating a startup venture. Developing actual business opportunities by students will be encouraged so that business plans can be submitted to business plan competitions and investor groups after the course is finished.

Credit: 3


ENTP 465 - FINANCING A BUSINESS VENTURE

Prerequisite: ENTP 345, 365, 445

This course emphasizes the aspects of legal, tax, and unique financing in a new venture or emerging company which is critically important to the entrepreneur and venture manager. The financial aspects of small businesses and entrepreneurial ventures include unique alternatives of financing, the different valuation techniques, and key tactics and approaches in negotiating a purchasing price for a business. Legal and tax strategies are investigated for start-up and emerging enterprises. Studies are conducted in investigating the formation, financing, and managing of the new venture form a legal and tax standpoint.

Credit: 3