Fashion Merchandising & Brand Management Major:
Candidates for the BSBA degree with a major in Fashion Merchandising & Brand Management must complete the following course requirements as well as an approved minor or second major. Candidates must also complete the Institutional Baccalaureate Degree requirements, including the CCI requirement.
Course Number and Title | Hrs. | Prerequisites |
|---|---|---|
Course Requirements for Major: | ||
FMBM 111 Introduction to Fashion & Branding | 3 | None |
FM 112 Fashion Studio I | 3 | None |
FMBM 211 Clothing & Culture | 3 | None |
FMBM 316 Textiles | 3 | None |
FMBM 317 Fashion & Branding Forecasting | 3 | FMBM 111 |
FM 413 Fashion Studio II | 3 | FM 112 |
FMBM 416 Fashion Merchandising & Branding | 3 | FMBM 317 |
FMBM 417 Fashion & Branding History | 3 | Sophomore Status |
FMBM 430 Visual Merchandising | 3 | FMBM 416 |
Elective (Choose tne): | 6 | |
*BUS 339 Business Internship | (3) | Soph. Status |
FMBM 312 Branding Analysis | (3) | FMBM 111 |
MKT 314 Advertising Princ. | (3) | MKT 233 |
MKT 315 Retail Merchandising | (3) | MKT 233 |
Total Hours | 33 hrs. |
|
Core Requirements from Business and Economics: | ||
ACCT 201 Financial Acct. | 3 | None |
ACCT 202 Managerial Acct. | 3 | ACCT 201 |
ECON 232 Prin. Of Microecon. | 3 | None |
ECON 233 Prin. Of Macroecon. | 3 | None |
FIN 228 Financial Management | 3 | ACCT 201 |
MIS 221 Information Technology | 3 | None |
MGT 240 Intro to Mgmnt | 3 | None |
MGT 319 Operations Mgmnt. | 3 | MGT 240, MATH 108 |
MGT 323 Bus. Communication | 3 | ENG 102 |
MGT 401 Business Law | 3 | Jr. Status |
MGT 489 Sr. Sem.-Bus. Capst | 3 | COBE Major, Sr. Stat. |
MGT 499 Sr. Assessment | 1 | COBE Major, Sr. Stat. |
MKT 233 Principles of Mktg. | 3 | None |
Choose one: | 0-3 |
|
BUS 239 Bus. Work Exp. | (0) | Senior Status |
*BUS 339 Bus. Intern/Coop. Ed. | (3) | Soph. Status |
Total Hours | 37-40 hrs. |
|
Core Requirements from other disciplines: | ||
MATH 108 Introductory Statistics | 3 | MATH 100 or ACT 18 or SAT 480 |
Total Hours | 3 hrs. | |
Institutional Core Requirements: | ||
Communication Course | 3 | |
Critical Cultural Inquiry (CCI) | 3 | |
Math/Logic course | 3 | |
Religion course | 3 | |
Historical Reasoning course | 3 | |
Composition | 6 | |
Natural Science | 6 | |
Humanities | 6 | |
Social Sciences | 6 | |
Aesthetics | 6 | |
Total Core Hours | 45 hrs. |
Note: This major may only be taken as part of the BSBA degree, including the BSBA Core Requirements
Note: The Internship must be related to the major and pre-approved by the COBE Internship Coordinator.
*To earn an Bachelor's degree through Ashland University, a student must earn at least 120 hours.
Courses and Descriptions