FASHION MERCHANDISING AND BRAND MANAGEMENT (FMBM)
FMBM 111 - INTRODUCTION TO FASHION & BRANDING
Prerequisite: None
Application of aesthetic principles to apparel design. Topics include fashion illustration and design, personal color analysis, figure analysis, and wardrobe planning.
Credit: 3
FMBM 211 - CLOTHING & CULTURE
Prerequisite: None
The course explores the social, psychological, and cultural aspects of clothing and appearance. It includes the relationship of clothing and appearance to physical and social environments, aesthetic and personal expression, and cultural ideals and values.
Credit: 3
FMBM 312 - BRANDING ANALYSIS
Prerequisite: FMBM 111
The examination and evaluation of ready-to-wear apparel and its details for construction, style, quality, and fit. Apparel manufacture terms, techniques, production methods and costing will be discussed.
Credit: 3
FMBM 316 - TEXTILES
Prerequisite: None
An in-depth study of fibers, yarns, fabric constructions, and finishes of the fabrics currently in use for clothing and the household. Labeling, comparative consumption, and the economics of textiles are studied.
Credit: 3
FMBM 317 - FASHION & BRANDING FORECASTING
Prerequisite: FMBM 111
The history and development of the fashion industry, its operation, merchandising activities, and current industry trends, from the producers of raw materials to retail distribution of consumer goods.
Credit: 3
FMBM 416 - FASHION MERCHANDISING & BRANDING
Prerequisite: FMBM 317
Includes planning, buying, and selling of fashion merchandise through various distribution channels; fashion management, organization, operations, and image; pricing and retail math; fashion promotion and visual merchandising.
Credit: 3
FMBM 417 - FASHION & BRANDING HISTORY
Prerequisite: Sophomore Status
A chronological study of costume and textiles from ancient civilizations to modern times. Historical and cultural aspects as they influenced period costume will be discussed.
Credit: 3
FMBM 430 -VISUAL MERCHANDISING
Prerequisite: FMBM 416
This course focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods. Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for fashion retailers are analyzed and critiqued. Students plan and develop promotional strategies.
Credit: 3