Business Analytics II

How can data be used to inform business decisions? Students in this class learn how to use computer software to analyze data to build models of consumer and firm behavior. Students begin by extending their practical and theoretical understanding of multiple linear regression, and progess to extensions including logistic regression. Students also learn critical "big data" skills such as data reduction, missing data imputation, model training, and model selection. The course concludes with a project analyzing student-gathered data. Emphasis throughout the course is on using data to inform decision-making.