Business Intelligence and Data Analytics

In today's competitive environment it has become imperative for business to analyze, understand, and interpret Big Data. This course is designed for those who want to equip themselves with business analytical and intelligence (BI) skills, which is a broad category of analytical techniques, technologies, and applications for gathering, storing, accessing, and analyzing data to help users make better business decisions. Business Intelligence requires foundation knowledge of data storage and retrieval. For this, the course also covers fundamentals of database management in terms of data modeling, the entity relationship model, and Structured Query Language (SQL). The course will also address ethical issues and considerations in management of data. Although several commercial and open-source tools used for data analytics will be examined, the primary concepts will be illustrated using SAS Enterprise Miner.