UG.BSBA.FM - Fashion Merchandising, BSBA

This Fashion Merchandising major combines coursework on product knowledge (fashion analysis, textiles, and fashion evolution) with courses in business (marketing, retail merchandising, and advertising). Students are prepared for careers in buying, selling, visual merchandising, or retail management. Students complete internships in the fashion industry. A cooperative program between Ashland University and the Fashion Institute of Technology in NYC gives the interested student the opportunity to spend the junior year completing an associate's degree in fashion merchandising management at FIT. In addition to focusing on specialized knowledge, managerial thinking skills, and communication skills, fashion merchandising majors also focus on competency of experiential learning and working in teams.

Undergraduate

UG.BSBA.FM

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