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MKT233
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Principles of Marketing
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This course outlines the essential concepts, principles and terminology required to understand basic marketing. Materials will deal with the areas of promotion, distribution, product development, the general marketing environment and information sour...
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MKT310
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International Business/Culture
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Treats the interrelationship of the cultures of other nations with that of the U.S. within a business setting. The first half of the course focuses on cross- cultural relations, using role- playing and cross-cultural awareness games. The second half...
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MKT311
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Market Analysis and Researchc
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Students will be exposed to the research process with a focus on the analysis of the data provided through this process. Topics covered will include investigation into market stratification, validation of data and statistical analysis and significanc...
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MKT313
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Salesmanship
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Techniques of effective selling, the psychological marketing and economic elements of the salesman's job. Designed for students in all fields, as well as for those majoring in marketing and commercial education.
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MKT314
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Advertising Principles
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A course in the general principles of advertising and sales promotion as applied to the sale of goods and services. A study of advertising agencies, advertising departments, copy, layouts, illustration and media and advertising research.
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MKT315
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Retail Merchandising
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A study of the operation and management of retail establishments, including detailed consideration of problems in store policies, organizations, location, services, buying, sales systems and records.
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MKT315HN
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Retail Merchandising Honors
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No Description Set
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MKT317
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International Marketing
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The integration of the basic elements of marketing into the international marketing system. The application of marketing strategies into the global market, creating an international business entity and arranging all elements of the business to compet...
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MKT326
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Consumer Behavior
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An analysis of the basic concepts and principles of consumer behavior. Emphasis will be placed on the cognitive, behavioral and social influences as they relate to consumer attitudes, perceptions and purchases. The course explores the consumer decisi...
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MKT326HN
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Honors Consumer Behavior
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No Description Set
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MKT333
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Services Marketing
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Presents the concepts that differentiate the marketing of services from the marketing of products. Topics for discussion include the services marketing mix, customer retention, and service quality.
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MKT402
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Social Media Marketing
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Students will be introduced to social media strategies and tactics with a focus on applying these concepts to small to medium businesses (SMBs) and/or enterprises (SMEs) and Large Enterprise. Topics covered will include incorporating social media pla...
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MKT403
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Digital Marketing
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Students will be exposed to digital marketing strategies and tactics with a focus on applying these concepts to SMBs, SMEs and Large Enterprise. Topics covered will include metrics and conversions, social and community, e-mail marketing, user interfa...
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MKT403HN
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Digital Marketing Honors
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No Description Set
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MKT411
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Marketing Management
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A study of the factors involved in the management of the marketing function. Focus is on the achievement of the firm's goals through product development, promotion, pricing and physical distribution. The marketing structure is studied as a system wit...
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MKT451
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Special Topics in Marketing
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A course devoted to various topics related to current issues in marketing. May be repeated once for different topics with approval of marketing faculty.
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MKT498
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Independent Study
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No Description Set
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MKTELCT
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Marketing Elective
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No Description Set
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